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Social Media Marketing

高峰進修學院
高峰進修學院
最新課程/研討會
總覽
課程編號
PE4200595
課程範疇
資訊科技
課程程度
短期課程
開辦院校
高峰進修學院
上課時數
6
課程班別
有關課程開課日期資料，請聯絡2836 1922 | 高峰進修學院

Introduction

The landscape of marketing continues to evolve — especially in the digital economy. Leveraging the capabilities of digital technologies in the networked Cyber economy will enable corporations to harness the full capabilities of the business to deliver the best customer experience. This course would prepare you to reinforce the principles of how digital marketing is transforming business dynamics for company success.

 

 

Target Audience

Anyone who are interested to explore an abreast of recent development in the digital marketing and make business online for company growth.

 

Prerequisite

Basic exposure to marketing and IT user skills

 

Course Contents

1. The Cyber Economy

2. The Power of Social Media

3. The Customer Journey

4. It’s all in the Design

5. Foundation and Approach to Social Media Marketing

6. Navigating toward successful Social Media Marketing

7 Case Study and Discussion

 

備註

Medium of Instruction

Cantonese supplemented with English terms

 

Speaker Profile

Mr. Benny Yim

Mr. Benny Yim is the Vice Principal of the HK Institute of Financial Education and a professional trainer in the financial services and cyber economy space over ten years of experience. His goal is to integrate his natural savvy into the area of banking and finance. Benny kept rejuvenating himself throughout his career in banking, operation, process, marketing and information management. His expertise as well as excellent interpersonal skills enables him to effectively deliver his concepts, skills and knowledge to different corporate clients.

 

課程報名請使用正確的報名表格並按照表格內的“報名須知”報讀課程。所有課程名額均以先到先得方法分配，任何未填妥之表格，或未繳交學費，本院將不會處理。截止報名日期每班開課前七個工作天（不包括星期六）。開課通知凡成功申請者將於開課前至少三個工作天接獲本院以閣下指定的聯絡方法通知開課詳情。本院對因郵遞失誤而寄失的開課通知書，概不負責。如在開課前尚未接獲通知，申請者可致電本院查詢（電話：2836 1906）。學費/收據如報讀之課程將在報名當日起計7個工作天內開課，報名人必須以現金繳交學費。除學員之申請不獲接納或所選課程取消/改期外，所有已繳學費恕不退還。學費及學額亦不可作任何更改(包括轉班)或轉讓他人。學員需於第一堂簽收收據，若學員於報名截止日後繳費，收據將會稍遲發出。本院會通知未簽收收據之學員前來領取收據或將收據郵寄予學員。本院對郵遞失誤概不負責。學員如要求本院發出收據副本證明，需以書面通知本院課程組，並需繳付港幣100元手續費。收據重發申請須以支票付款，抬頭為“職業訓練局”（查詢：2836 1862）。課程報名表格請按此下載

Mr. Kento Tsang
Tel.: 2919 1429
E-mail: ttk2018@vtc.edu.hk

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課程特點圖示
課程特點圖示:
  • 網上報名
  • 持續專業發展課程
  • 新型工業化及科技培訓計劃
  • 普通話課程
  • 非華語人士中文課程
  • 最新課程/研討會
  • 持續進修基金課程
  • 職業英語課程
  • 國家普通話水平測試
  • Vplus 工程專才
  • Vplus 創意專才
  • Vplus 健康及生命科學專才