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課程編號

629B2

課程範疇

工商管理

課程程度

單元證書

開辦院校

高峰進修學院

上課時數

30

課程班別

有關課程開課日期資料，請聯絡2836 1922 | 高峰進修學院

課程詳情

Module Intended Learning Outcomes:

On completion of the module, learners are expected to be able to:

explain the interrelationship between managing marketing programmes and marketing environment in building consumer relationships;
analyse marketing information using relevant marketing tools and theories for effective market positioning;
identify the characteristics and applications of the marketing mix components for various targeted segments; and
formulate and evaluate marketing strategies for business organisations.

Learning Contents:

1. The marketing basics
2. The marketing environment
3. Consumer behaviour
4. Analyzing the marketing opportunities
5. Selecting the target markets
6. The product strategy
7. The placing strategy
8. The promotion strategy
9. The pricing strategy
10. Direct and On-line marketing
11. CRM for marketing

Medium of Instruction
English supplemented with Cantonese

入學條件

年滿二十三歲或以上及具兩年相關工作經驗 ; 或
香港中學文憑試五科成績達第二級或以上，包括英國語文及中國語文，及具兩年或以上相關全職工作經驗
同等學歷
香港中學會考五科成績達E級 / 第二級或以上，包括英國語文、中國語文及數學，及具三年相關工作經驗

持續進修基金課程編號

33Z110567

持續進修基金課程名稱

MARKETING STRATEGY (MODULE FROM PROFESSIONAL DIPLOMA IN BUSINESS MANAGEMENT)

持續進修基金課程生效日期

2019.07.16

持續進修基金課程有效期

2026.03.31

備註

Entry Requirements:

Five HKDSE subjects at Level 2 or above, including English and Chinese Languages with 2 or more years' relevant full-time work experience; or
Five HKCEE subjects at Grade E/Level 2 or above, including English* and Chinese Languages with 3 or more years' relevant full-time work experience; or
Completion of a QF Level 3 programme that is deemed acceptable to the respective Programme Committee; or
Relevant Recognition of Prior Learning (RPL) qualification(s) at QF Level 3 or above AND a pass in an admission interview; or
Other relevant verifiable prior learning and/or work experience that is/are deemed appropriate by respective Programme Committee AND a pass in an admission interview.

[* Applicants who took HKCEE English Language in 2006 or before should have attained Grade E or above (Syllabus B) / Grade C or above (Syllabus A)]

[Entry requirements for mature applicants are: Aged 23 years old or above with at least 2 years of relevant full-time work experience subject to a satisfactory admission interview.]

Continuing Education Fund

This course has been included in the list of reimbursable courses under the Continuing Education Fund. The mother course (Professional Diploma in Business Management) of this module is recognised under the Qualifications Framework (QF Level 4)
CEF Course Code: 33Z110567
Reimbursement requirements: Eligible applicants can apply for fee reimbursement upon successful completion of each CEF reimbursable course, i.e. (i) met the minimum attendance requirement of 70% AND (ii) attained at least 40% of both overall Continuous Assessment and End-of-Module Assessment marks AND (iii) attained an overall mark of 50% or above. For details, please visit CEF Website at https://www.wfsfaa.gov.hk/cef .

[* Applicants who took HKCEE English Language in 2006 or before should have attained Grade E or above (Syllabus B) / Grade C or above (Syllabus A)]

[Entry requirements for mature applicants are: Aged 23 years old or above with at least 2 years of relevant full-time work experience subject to a satisfactory admission interview.]

報名辦法

Enrollment

You may apply online.

Alternatively, please use the specified enrollment form and follow the “Notes to Applicants” in the form to apply for programmes.

Applicants should show the Hong Kong Identity (HKID) Card / Passport / Travel Document / or valid study visa / entry permit for study issued by the Immigration Department of the Hong Kong Special Administrative Region (HKSAR) for enrollment.

Individual programmes may have specific admission requirements. Applicants should refer to the admission requirements of the individual programmes.

All places are allocated on a first-come-first-served basis. Incomplete forms and forms received without payment will not be processed.

Deadline for Application

The deadline for application is 7 working days## prior to the class commencement date (The enrollment deadline might be subject to change depending on the enrollment status).

Notification of Class Commencement

Successful applicants will be notified of the class confirmation and relevant information by the contact method specified on the enrollment form at least 3 working days## before class commencement. PEAK will not be responsible for the loss of class notification sent by mail. Please contact us at 2836 1906 if you do not receive the notification before the class commencement.

Programme Fees / Receipt

For a programme commencing within 7 working days## at the time of enrollment, students are required to settle the programme fee by cash or credit card at PEAK's Reception Counter

Programme fees paid are non-refundable, except for cases of unsuccessful applications and programme cancellation or rescheduling. Fees paid and places enrolled are also not transferable, and request for programme swapping will not be entertained.

Students will collect and sign to acknowledge collection of the receipts at the first lesson. Fees paid after the enrollment deadline may result in delay in receipt issuing. For those who have not collected the receipts during the first lesson, our staff will contact them for the receipt collection arrangement. If students choose to collect the receipt by mail, PEAK will not be responsible for any loss in mailing. Students will be required to pay an administrative charge of HK$100 for their requests for each additional receipt copy. Please send crossed cheque payable to “Vocational Training Council” with a written application to “The Programme Team” of the Institute. For enquiry, please contact us at 2836 1862.

## Working days (exclusive of Saturdays and Sundays)

查詢

Mr. Gary Leung (Programme Director)
Tel: 2836 1822

Ms. Natalie Yau (Programme Secretary)
Tel: 2919 1515

Fax: 2891 5707

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