市場策略




班號 | 開課日期 | 上課地點 | 教學語言 | 網上申請 | 備註 | 狀態 |
629B2 (8-APR-2025) | 2025.04.08 |
高峰進修學院
高峰進修學院 |
主要為英語,輔以粵語 |
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Apr 8, 15, 22, 29
May 6, 13, 20, 27 Jun 3, 10 Apr 8, 15, 22, 29 May 6, 13, 20, 27 Jun 3, 10 |
Module Intended Learning Outcomes:
On completion of the module, learners are expected to be able to:
- explain the interrelationship between managing marketing programmes and marketing environment in building consumer relationships;
- analyse marketing information using relevant marketing tools and theories for effective market positioning;
- identify the characteristics and applications of the marketing mix components for various targeted segments; and
- formulate and evaluate marketing strategies for business organisations.
Learning Contents:
1. The marketing basics
2. The marketing environment
3. Consumer behaviour
4. Analyzing the marketing opportunities
5. Selecting the target markets
6. The product strategy
7. The placing strategy
8. The promotion strategy
9. The pricing strategy
10. Direct and On-line marketing
11. CRM for marketing
Medium of Instruction
English supplemented with Cantonese
入學條件
年滿二十三歲或以上及具兩年相關工作經驗 ; 或
香港中學文憑試五科成績達第二級或以上,包括英國語文及中國語文,及具兩年或以上相關全職工作經驗
同等學歷
香港中學會考五科成績達E級 / 第二級或以上,包括英國語文、中國語文及數學,及具三年相關工作經驗
33Z110567
持續進修基金課程名稱MARKETING STRATEGY (MODULE FROM PROFESSIONAL DIPLOMA IN BUSINESS MANAGEMENT)
持續進修基金課程生效日期2019.07.16
持續進修基金課程有效期2026.03.31
備註
Entry Requirements:
- Five HKDSE subjects at Level 2 or above, including English and Chinese Languages with 2 or more years' relevant full-time work experience; or
- Five HKCEE subjects at Grade E/Level 2 or above, including English* and Chinese Languages with 3 or more years' relevant full-time work experience; or
- Completion of a QF Level 3 programme that is deemed acceptable to the respective Programme Committee; or
- Relevant Recognition of Prior Learning (RPL) qualification(s) at QF Level 3 or above AND a pass in an admission interview; or
- Other relevant verifiable prior learning and/or work experience that is/are deemed appropriate by respective Programme Committee AND a pass in an admission interview.
Continuing Education Fund
- This course has been included in the list of reimbursable courses under the Continuing Education Fund. The mother course (Professional Diploma in Business Management) of this module is recognised under the Qualifications Framework (QF Level 4)
- CEF Course Code: 33Z110567
- Reimbursement requirements: Eligible applicants can apply for fee reimbursement upon successful completion of each CEF reimbursable course, i.e. (i) met the minimum attendance requirement of 70% AND (ii) attained at least 40% of both overall Continuous Assessment and End-of-Module Assessment marks AND (iii) attained an overall mark of 50% or above. For details, please visit CEF Website at https://www.wfsfaa.gov.hk/cef .
Mr. Gary Leung (Programme Director)
Tel: 2836 1822
Ms. Natalie Yau (Programme Secretary)
Tel: 2919 1515
Fax: 2891 5707
網上電郵查詢
課程推介
短期課程
查詢辦法
電話: 2449 1310; 傳真: 2487 0737; 電郵: paau@vtc.edu.hk
地址: 新界葵涌新葵街13-19號 職業訓練局葵涌大樓2樓