Professional Diploma in Digital Media and Creative Technologies

This programme cultivates innovative, socially responsible digital media professionals. It provides a robust professional foundation, blending creative production skills with essential business acumen. You will master content creation for modern media industries, learn to harness generative AI for business, and gain hands-on experience in project coordination and technical production. Our aim is to equip you with the adaptability, creativity, and technical competence to thrive as a specialist, producer, or technician in the dynamic digital and creative landscape.

Course Content

This programme is covering a comprehensive range of essential digital media and creative technology skills. Learners will engage with modules including web design, computer graphics, animation, video and audio production, game design, generative AI, and VR/AR development. The curriculum emphasizes innovative content creation, project implementation, and professional ethics.

Progrmame Features

• Attain QF Level 4 Professional Diploma (16 months) with a clear pathway to UWE Bristol BSc (Hons) Digital Media* (18 months).

• Master digital content production, AI tools, project management, and essential professional skills.
• Thrive as a content creator and producer across platforms.

• No formal exams; Evaluation is project-based.

• Digital Media Specialist, Content Producer/Creator, Show/Event Technician, Social Media Manager, Interactive Media Developer, Creative Technologist.

*Registration No. : 252421. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. Application will be considered by UWE Bristol on a case-by-case basis. Separate tuition fee will be charged by SHAPE. For detailed admission requirements, please visit www.shape.edu.hk.

Tentative Schedule

The normal duration for completion of the programme is around 16 months.