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Certificate in Consumer Behaviour for Jewellery and Related Products

Hong Kong Design Institute (HKDI)
Hong Kong Design Institute (HKDI)
Latest Courses / Seminars Vplus Creative Industries Apply Online
Programme Code
DE424528Q
Subject Area
Art & Design
Programme Type
Certificate
Offering Institution
Hong Kong Design Institute (HKDI)
Contact Hours
24
Duration
24 Hour(s)
QF Level
4
QF Credits
12
QF Registration No.
21/001109/L4
QF Registration Validity Period
2021.09.17-2026.08.31
Programme Fee
HKD$5,280.00
Special Offer
Member of bodw+ HKD$4,752.00 only
Early Bird HKD$4,752.00 only (2023.11.28 - 2024.11.25)
Class Code Commencement Date Class Location Medium of Instruction Apply Online Class Remarks Class Status
DE424528Q-04-V01 2024.11.26 Hong Kong Design Institute & Online
English supplemented with Cantonese

Programme Highlights

  • QF Level 4 programmes, recognized by the Hong Kong Government and jewellery trade associations;
  • Hybrid mode: Online + Face-to-Face for more flexibility to working professionals;
  • Equip practitioners in jewellery retail with skills and confidence in visual identity creation, visual presentation and storytelling and various marketing channels;
  • Vplus Creative Industries Subsidy available, eligible students can reimburse 60% of the fee paid
  • Start Point of the study pathway towards Professional Diploma in Jewellery Branding and Promotion (to be launched in 2022)

Programme Intended Learning Outcome

(a) understand the consumer decision process and the consumer behaviourin theJewellery and Image Product business;
(b) analyse the psychological influences, sociological influences and customer decisionmaking in the local and mainland jewellery market to design branding and createmarketing plan satisfying the customers’ needs
(c) interpret the knowledge of consumer behaviouron multichannel marketingcommunication for the Jewellery and Related Products business

Visit our website for more details.

 

Remark:
This course is recognised under the Qualifications Framework (QF Level [4]).

Enrollment

  1. Press the “Apply Online” button at the right-top corner of this page
  2. Complete the Online Application Form
  3. Upload the supporting documents required (e.g. for academic qualifications and work experiences)
  4. Settle the tuition fee (by bill payment via online banking or ATM; or by a crossed cheque payable to “Vocational Training Council”)
  5. Submit the cheque or proof of the bill payment.
    • Bill Payment proof: ATM receipt or online payment confirmation (PDF or screencap; should include the bank name, payment status, transaction date, paid amount, and bill account code); can be submitted by email.
    • Cheque: write down your full name and the programme title on the back

Payment Methods and Bill Account Codes

 

Notes for Applicants:

  1. It is necessary for applicants to supply their personal data and to provide all the information required in the application documents, as otherwise, the Institute may be unable to process and consider their applications.
  2. To study in Hong Kong, all non-local applicants are required to obtain a student visa issued by the Immigration Department of the HKSAR Government, except for those admitted to Hong Kong for employment or as dependants, who do not need prior approval before taking up part-time studies. It is the responsibility of individual applicants to make appropriate visa arrangements. Admission to an HKDI programme/workshop does not guarantee the issue of a student visa. Applicants may wish to note that part-time courses are generally not considered by the Immigration Department for visa purposes.
  3. Fees paid are non-refundable and non-transferrable.
  4. Early Bird Discount will be counted on the postmark date (for cheque) or the transaction date (for bill payment).
  5. Commencement of classes depends on enrollment or other unexpected circumstances. The Institute reserves the right to make changes to the schedule, programme content, mode of teaching, and other advertised programme information. The Institute also reserves the right to cancel a course if there is insufficient number of enrollments.
  6. The information provided in the form will be used by VTC for admission, academic and programme administration, research, statistical, and marketing (including direct marketing) purposes.
  7. Assignments and works of students (in any formats, e.g. photos, videos, printouts, etc; including activities in and outside the classroom) may be used for teaching and marketing (including direct marketing) purposes.

 

Tel / WhatsApp: 3928 2777

Email: peec.hkdi@vtc.edu.hk

Online Email Enquiry


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