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时装电子商务策略证书

香港知专设计学院
香港知专设计学院
最新课程/研讨会 Vplus 创意专才
课程编号
DE424323Q
课程范畴
艺术及设计
课程程度
证书
開辦院校
香港知专设计学院
上课时数
21
修业期
21 小時
资历级别
4
资历学分
10
资历名册登记号码
23/000217/L4
资历名册登记有效期
2023.03.20-2026.08.31
有关课程开课日期资料,请联络peec.hkdi@vtc.edu.hk

Vplus Creative Industries

Government subsidy - Subsidise 60% tuition fee
 
Programme Objectives
 
Upon completion of the programme, learners are expected to be able to:
  • work effectively as an individual professional or in a team by employing problem solving skills and a broad range of fashion E-Commerce knowledge;
  • analyse the business environment and dynamics of different fashion E-Commerce platforms for the identification of business opportunities;
  • evaluate and select appropriate E-Commerce platforms, payment gateways, shipping and logistics models for the business operation; and
  • apply practical fashion branding and marketing skills for strategic and sustainable business development.
 
Programme Outlines
 
1. Types of Fashion E-Commerce Models
  • different online fashion business operations and characteristics
  • online marketplace
  • E-Commerce platforms
  • Social media fashion shopping
  • Dropshipping
  • E-Commerce platform identification decisions
2. Fashion Business Analytical Skills
  • Dashboard monitoring and Google Analytics
  • website traffic data, financial reports and sales analysis
  • Payment gateways analysis
3. Shipping and Logistics
  • Local solutions
  • Tracking shipment
  • One stop international shipment solutions
4. Fashion Marketing Strategies
  • SEO tactics
  • Social media traffic driving tactics
  • KOL marketing tactics
  • Live streaming introduction
  • Chat group building
  • Entry Requirements
 
 

入学条件

年满二十一岁或以上及具一年相关工作经验; 或

Enrollment

  1. Press the “Apply Online” button at the right-top corner of this page
  2. Complete the Online Application Form
  3. Upload the supporting documents required (e.g. for academic qualifications and work experiences)
  4. Settle the tuition fee (by bill payment via online banking or ATM; or by a crossed cheque payable to “Vocational Training Council”)
  5. Submit the cheque or proof of the bill payment.
    • Bill Payment proof: ATM receipt or online payment confirmation (PDF or screencap; should include the bank name, payment status, transaction date, paid amount, and bill account code); can be submitted by email.
    • Cheque: write down your full name and the programme title on the back

Payment Methods and Bill Account Codes

 

Notes for Applicants:

  1. It is necessary for applicants to supply their personal data and to provide all the information required in the application documents, as otherwise, the Institute may be unable to process and consider their applications.
  2. To study in Hong Kong, all non-local applicants are required to obtain a student visa issued by the Immigration Department of the HKSAR Government, except for those admitted to Hong Kong for employment or as dependants, who do not need prior approval before taking up part-time studies. It is the responsibility of individual applicants to make appropriate visa arrangements. Admission to an HKDI programme/workshop does not guarantee the issue of a student visa. Applicants may wish to note that part-time courses are generally not considered by the Immigration Department for visa purposes.
  3. Fees paid are non-refundable and non-transferrable.
  4. Early Bird Discount will be counted on the postmark date (for cheque) or the transaction date (for bill payment).
  5. Commencement of classes depends on enrollment or other unexpected circumstances. The Institute reserves the right to make changes to the schedule, programme content, mode of teaching, and other advertised programme information. The Institute also reserves the right to cancel a course if there is insufficient number of enrollments.
  6. The information provided in the form will be used by VTC for admission, academic and programme administration, research, statistical, and marketing (including direct marketing) purposes.
  7. Assignments and works of students (in any formats, e.g. photos, videos, printouts, etc; including activities in and outside the classroom) may be used for teaching and marketing (including direct marketing) purposes.

 

電話 / WhatsApp: 3928 2777
電郵: peec.hkdi@vtc.edu.hk

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