No course found by given course ID

市场策略

高峰进修学院

总览

课程编号

629B2

课程范畴

工商管理

课程程度

单元证书

開辦院校

高峰进修学院

上课时数

课程班别

有关课程开课日期资料，请联络高峰进修学院

课程详情

Module Intended Learning Outcomes:

On completion of the module, learners are expected to be able to:

explain the interrelationship between managing marketing programmes and marketing environment in building consumer relationships;
analyse marketing information using relevant marketing tools and theories for effective market positioning;
identify the characteristics and applications of the marketing mix components for various targeted segments; and
formulate and evaluate marketing strategies for business organisations.

Learning Contents:

1. The marketing basics
2. The marketing environment
3. Consumer behaviour
4. Analyzing the marketing opportunities
5. Selecting the target markets
6. The product strategy
7. The placing strategy
8. The promotion strategy
9. The pricing strategy
10. Direct and On-line marketing
11. CRM for marketing

Medium of Instruction
English supplemented with Cantonese

入学条件

年满二十三岁或以上及具两年相关工作经验; 或
香港中学文凭试五科成绩达第二级或以上，包括英国语文及中国语文，及具两年或以上相关全职工作经验
同等学历
香港中学会考五科成绩达E级 / 第二级或以上，包括英国语文、中国语文及数学，及具三年相关工作经验

持续进修基金课程编号

33Z110567

持续进修基金课程名称

MARKETING STRATEGY (MODULE FROM PROFESSIONAL DIPLOMA IN BUSINESS MANAGEMENT)

持续进修基金课程生效日期

2019.07.16

持续进修基金课程有效期

2026.03.31

就读持续进修基金可获发还款项课程的学员，必须完成该课程内全部的可发还款项单元，并须符合课程最低出席率70%及取得50%或以上的及格成绩方可申领发还款项。

备注

Entry Requirements:

Five HKDSE subjects at Level 2 or above, including English and Chinese Languages with 2 or more years' relevant full-time work experience; or
Five HKCEE subjects at Grade E/Level 2 or above, including English* and Chinese Languages with 3 or more years' relevant full-time work experience; or
Completion of a QF Level 3 programme that is deemed acceptable to the respective Programme Committee; or
Relevant Recognition of Prior Learning (RPL) qualification(s) at QF Level 3 or above AND a pass in an admission interview; or
Other relevant verifiable prior learning and/or work experience that is/are deemed appropriate by respective Programme Committee AND a pass in an admission interview.

[* Applicants who took HKCEE English Language in 2006 or before should have attained Grade E or above (Syllabus B) / Grade C or above (Syllabus A)]

[Entry requirements for mature applicants are: Aged 23 years old or above with at least 2 years of relevant full-time work experience subject to a satisfactory admission interview.]

Continuing Education Fund

This course has been included in the list of reimbursable courses under the Continuing Education Fund. The mother course (Professional Diploma in Business Management) of this module is recognised under the Qualifications Framework (QF Level 4)
CEF Course Code: 33Z110567
Reimbursement requirements: Eligible applicants can apply for fee reimbursement upon successful completion of each CEF reimbursable course, i.e. (i) met the minimum attendance requirement of 70% AND (ii) attained at least 40% of both overall Continuous Assessment and End-of-Module Assessment marks AND (iii) attained an overall mark of 50% or above. For details, please visit CEF Website at https://www.wfsfaa.gov.hk/cef .

报名办法

Enrollment

You may apply online.

Alternatively, please use the specified enrollment form and follow the “Notes to Applicants” in the form to apply for programmes.

Applicants should show the Hong Kong Identity (HKID) Card / Passport / Travel Document / or valid study visa / entry permit for study issued by the Immigration Department of the Hong Kong Special Administrative Region (HKSAR) for enrollment.

Individual programmes may have specific admission requirements. Applicants should refer to the admission requirements of the individual programmes.

All places are allocated on a first-come-first-served basis. Incomplete forms and forms received without payment will not be processed.

Deadline for Application

The deadline for application is 7 working days## prior to the class commencement date (The enrollment deadline might be subject to change depending on the enrollment status).

Notification of Class Commencement

Successful applicants will be notified of the class confirmation and relevant information by the contact method specified on the enrollment form at least 3 working days## before class commencement. PEAK will not be responsible for the loss of class notification sent by mail. Please contact us at 2836 1906 if you do not receive the notification before the class commencement.

Programme Fees / Receipt

For a programme commencing within 7 working days## at the time of enrollment, students are required to settle the programme fee by cash or credit card at PEAK's Reception Counter

Programme fees paid are non-refundable, except for cases of unsuccessful applications and programme cancellation or rescheduling. Fees paid and places enrolled are also not transferable, and request for programme swapping will not be entertained.

Students will collect and sign to acknowledge collection of the receipts at the first lesson. Fees paid after the enrollment deadline may result in delay in receipt issuing. For those who have not collected the receipts during the first lesson, our staff will contact them for the receipt collection arrangement. If students choose to collect the receipt by mail, PEAK will not be responsible for any loss in mailing. Students will be required to pay an administrative charge of HK$100 for their requests for each additional receipt copy. Please send crossed cheque payable to “Vocational Training Council” with a written application to “The Programme Team” of the Institute. For enquiry, please contact us at 2836 1862.

## Working days (exclusive of Saturdays and Sundays)

查询

Mr. Gary Leung (Programme Director)
Tel: 2836 1822

Ms. Natalie Yau (Programme Secretary)
Tel: 2919 1515

Fax: 2891 5707

网上电邮查询

姓名

联络电话

电邮地址

你的查询

* 所有栏位必须填写

课程特点图示

课程特点图示:

网上报名
持续专业发展课程
新型工业化及科技培训计划
普通话课程
非华语人士中文课程
最新课程/研讨会
持续进修基金课程
职业英语课程
国家普通话水平测试
Vplus 工程专才
Vplus 创意专才
Vplus 健康及生命科学专才

市场策略

网上电邮查询

课程推介