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Certificate in Strategic Business Analysis using Big Data

Institute of Professional Education And Knowledge (PEAK)
Institute of Professional Education And Knowledge (PEAK)
Latest Courses / Seminars
Programme Code
Subject Area
Information Technology
Programme Type
Short Course
Offering Institution
Institute of Professional Education And Knowledge (PEAK)
Contact Hours
Programme Fee
Class Code Commencement Date Class Location Medium of Instruction Apply Online Class Remarks
PE4200404(02OCT2019) 2019.10.02 Institute of Professional Education and Knowledge (PEAK)
Cantonese supplemented with English
Date: 2 Oct 2019 - 16 Oct 2019 (5 classes, Wed & Fri)
Time: 19:00 - 22:00
Duration: 15 hours
Venue: VTC Tower, 27 Wood Road, WanChai



The course aims to provide students with knowledge in strategic analysis by using Big Data technique. Participants are expected to understand the concept of big data and strategic analysis, and implementation of strategic analysis by data visualization tool. The programme provides an insight on how business world is using Big Data to improve their business models.


Course Contents


1.  Understand the concept of strategic analysis and Big Data

  • Objectives of strategic analysis
  • Basic metrics
  • Big Data foundation
  • Apply Big Data concept in strategic analysis

2.  Main steps of strategic analysis

  • Step of analysis
  • KPI,
  • goal,
  • objectives
  • Metrics and Dimension

3.  Measurement and implementation plan

  • Components of measurement plan
  • Components of implementation plan
  • Case study of designing plans

4.  Implement strategic analysis by data visualization tools.

  • Useful Models for Strategic Analysis
  • Strategic analysis representation by Tableau
  • Dashboard design for Strategic Analysis
  • Reading Technique for Strategic Analysis Dashboard


Entry Requirements

18 years old or above


.Speaker Profile


Mr Benson Lau has much experience in the training and application of data science and analytics. He is also the Lead Trainer of the IVE Big Data Team in various big data competitions. The team members accomplished great achievements in different big data competitions such as the first prize and second prize in TipDM Cup Data Analysis Vocational Skills Competition co-organized by TipDM and National University Big Data Education Alliance

Please use the attached enrollment form and follow the “Notes for Applicants” in the form to apply for courses.
All places are allocated on a first-come-first-served basis. Incomplete forms and forms received without payment will be regarded as unsuccessful applications.


Deadline for Application
7 working days (Exclusive of Saturdays) prior to class commencement date.

Notification of Class Commencement
Successful applicants will be notified of the class information by the contact method specified on the enrollment form at least 3 working days before class commencement. PEAK will not be responsible for the loss of class notification sent by mail. Please contact us if you do not receive the notification before the class commencement (Tel.: 2836 1906).

Course Fees/Receipt
For a course commencing within 7 working days at the time of enrollment, trainees are required to settle the course fee by cash.

Course fees paid are also non-refundable, except for cases of unsuccessful applications and course cancellation or rescheduling. Fees paid and places enrolled are also not transferable, and request for course swapping will not be entertained.
Trainees will sign and collect the receipt at the first lesson. Fees paid after the enrollment deadline may result in delay in receipt issuing. For those who have not collected the receipts at the first lesson, our staff will contact them for picking up / mailing arrangement. PEAK will not be responsible for any loss in mailing. Trainees will be required to pay an administrative charge of HK$100 for their request for each additional receipt copy. Please send crossed cheque payable to “Vocational Training Council” with a written application attention to “The Course Team” of the Institute. (Inquiry: 2836 1862)


Enrollment Form for Programme Application

<a href="http://cpe-uat.vtc.edu.hk/admission/peak/Enrollment_Form.pdf" TARGET="_blank">Please download here</a>


Mr. Cliff Chu
Tel.: 2836 1898
E-mail: cliffchu@vtc.edu.hk

Mr. Kento Tsang
Tel.: 2919 1429
E-mail: ttk2018@vtc.edu.hk

Online Email Enquiry

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