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Certificate in Consumer Behaviour for Jewellery and Related Products

Hong Kong Design Institute (HKDI)
Hong Kong Design Institute (HKDI)
Latest Courses / Seminars Vplus Creative Industries
Programme Code
DE424528Q
Subject Area
Art & Design
Programme Type
Certificate
Offering Institution
Hong Kong Design Institute (HKDI)
Contact Hours
24
Duration
24 Hour(s)
QF Level
4
QF Credits
12
QF Registration No.
21/001109/L4
QF Registration Validity Period
2021.09.17-2026.08.31
Please contact peec.hkdi@vtc.edu.hk for the details of class commencement date

Programme Highlights

  • QF Level 4 programmes, recognized by the Hong Kong Government and jewellery trade associations;
  • Hybrid mode: Online + Face-to-Face for more flexibility to working professionals;
  • Equip practitioners in jewellery retail with skills and confidence in visual identity creation, visual presentation and storytelling and various marketing channels;
  • Vplus Creative Industries Subsidy available, eligible students can reimburse 60% of the fee paid
  • Start Point of the study pathway towards Professional Diploma in Jewellery Branding and Promotion (to be launched in 2022)

Programme Intended Learning Outcome

(a) understand the consumer decision process and the consumer behaviourin theJewellery and Image Product business;
(b) analyse the psychological influences, sociological influences and customer decisionmaking in the local and mainland jewellery market to design branding and createmarketing plan satisfying the customers’ needs
(c) interpret the knowledge of consumer behaviouron multichannel marketingcommunication for the Jewellery and Related Products business

Please visit PEEC website for details: https://www.hkdi.edu.hk/i.php?l=en&s=4&p=1543

Enrollment
A) By Online Application:
1. Press the “Apply Online” button at the right-top corner of this page
2. Complete the Online Form
3. Upload the supporting documents required (e.g. for academic qualifications and work experiences)
4. Settle the tuition fee (by crossed cheque payable to “Vocational Training Council”; or by ATM)
5. Submit the cheque or the original copy of ATM Receipt to our office by post or in person. Your full name and the course applied should be written on the back of the cheque or the receipt.

B) By post or submission in person:
1. A completed Application Form, a set of photocopies of supporting documents of academic qualifications or work experiences, and a crossed cheque payable to “Vocational Training Council” / the original copy of ATM receipt for tuition fee should be submittedLinksPayment Method: 
http://www.hkdi.edu.hk/media/peec/new/pdf/Tuition_Payment_Methods_v2020.pdf

1) Applicants must be permanent resident of Hong Kong; or have the right of residence and receiving education in Hong Kong.
2) No applicant will be deemed to be an enrolled student of the Institute until such time as his/her application has been processed by the Institute and full payment of fees has been cleared at the Bank. Postdated cheque is not acceptable.
3) Fees paid is non-refundable unless the course is cancelled.
4) An official receipt for their tuition fee payment will be given in the first lesson.
5) Early Bird Discount will be counted on the postmark date (for cheque) or the transaction date (for ATM).
6) The Institute reserves the right to make any alterations about the courses that are considered to be necessary without prior notice (e.g. changes in teaching venues, time, instructors or tuition fee, etc.). The Institute also reserves the right to cancel a course if there is insufficient number of enrollments.
7) Our office address: LW004, Hong Kong Design Institute, 3 King Ling Road, Tseung Kwan O, N.T., Hong Kong.

Tel: 3928 2777 Email: peec.hkdi@vtc.edu.hk

Online Email Enquiry


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